In the hottest collaboration in 2018. Two iconic Aussie brands, Bundaberg Rum and Budgie Smugglers joined forces to launch — The Bundy Smuggler. So we got 2016 Australia’s Most Ordinary Rig winner, Dan ‘Dingo’ Leyden to take us through his ‘ingeniously lazy’ workout routine, for a humorously ‘effortless’ tie-in with Lazy Bear (the drink of choice for lazy times) and new Bundy Smugglers. The result was a well-received mockumentary that has been watched over 1 million times with genuinely positive engagement with the audience.
Creatives: Gotham Pillai & Madeleine Purdy | Producers: Maddison Costello & Laurent Marcus | CD: Malcolm Caldwell & Ian Broekhuizen
We even got Karl Stefanovic in on it.
