Yarr! How do you make a 17th century pirate insta-famous in a landscape dominated by cringey and toxic influencers?
Naturally, you out-do them by copying their every move and inadvertently exposing the ridiculousness.
The “influencer” play gave us an ongoing platform to stay on top of trends organically as they happen and be relevant to our target audience of people aged 18 - 35.
The campaign was finalist in Best Use of Social Media category at the B&T Awards 2019 and shortlisted at Cannes.
We imitated, over-exaggerated, and jumped on popular trends including ASMR, Beauty Tutorials and Sneaker culture, but with the real charm and happy-go-lucky attitude the captain is famous for — and bringing back the fun to social media.
The long-form videos were also supported by Instagram Stories that enticed viewers to visit our Instagram page.
