To promote and sell tickets to the TEDxSydney 2017 event, we had to get the attention of an informed and clever audience through out-of-home ads.
We create a series of posters using optical riddles that combined specific elements of the speaker’s topics.
Credits: ECD: Grant McAloon & Vince Lagana | CD: Brad Grey | Copywriters: Gotham Pillai, Samantha Cable | Art Director: Sarah Muscat
